IT Cosmetics CC+ Cream - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Natural Finish, For All Skin Types, 1.08 fl oz

I use the CC+ Cream foundation, and let me tell you—it’s a total game changer. I’ve tried countless foundations over the years and could never quite find the right shade or finish… until now. This one nailed it. The coverage is smooth and buildable, the finish is natural and radiant, and it truly lasts all day without creasing, melting, or settling into fine lines.I apply it with a blending sponge and mix two shades for my ideal tone. It feels lightweight on the skin, never heavy or cakey, and the added SPF is a huge bonus for everyday protection.Yes, it’s a bit pricey up front, but a little goes a long way—I use it daily, and one tube lasts 8–12 months, making it a wise investment. They also offer travel-size tubes, perfect for testing shades or keeping in your bag on the go.Some reviews mention difficulty with shade matching, but let’s be real, perfecting your match takes a little effort if you're buying online. The virtual try-on tool is honestly as good as it gets. Just take the time to read the undertone descriptions before choosing your shade.If you've been searching for "the one," this is it. This is the ultimate foundation that offers coverage, skincare, SPF, and long wear—it's truly exceptional. I won't use anything else! Long-lasting, skin-loving, and it truly delivers!

if you wanna look 10 years younger and like your skin is glowy and perfect and beautiful and you want something super easy to swipe on and that is also moisturizing and not cakey and there are no lines....like it just truly looks like you have beautiful skin naturally, that's flawless, then buy this. It seriously is the best face product I have ever used. All I need is this and I look like an entirely new person. It has SPF in it, which is amazing so you don't have to think about it. And it doesn't clog your pores. I have very sensitive skin and I'm prone to rosacea and other just super weird ailments and this product is amazing. I can also sleep with my makeup on which I know it's a big no-no, but I wake up in the morning and my skin looks pretty and there are no breakouts.I know a bunch of women that I work with or in the world who use this who all look great, and all swear by this being their desert island pick, and the best beauty kept secret ever.I also recommend buying this in bulk when Amazon does their sales. I will get like two or three at a time and the bottles last like three months sometimes even more because you don't really need that much.

The best multi tasking sunscreen/ full coverage foundation for busy people! Glides on smoothly over moisturizer, absorbs quickly. There’s no sticky tacky residue. I like that it stays on your face and doesn’t melt off in high temperatures.Especially suited for people who only like to use as few products as possible.I am in between a light olive to medium complexion with warm undertones, it’s a small wonder that it blended perfectly. Well worth the price for a product that works!

I am giving 4 stars as the shade Is a bit too orange for my skin tone. Aside from that, I love the coverage and the finish it leaves after finishing my makeup. I do have acne prone skin and It hasn't caused me to breakout, I will say that I do set it with a setting spray if not it tends to get a bit oily on my skin. If you want full coverage and sun protection as well this is definitely a GO to.

I will buy 'IT' CC Cream and Foundation on Amazon from now on. I found the largest selection of colors, and the specific color I couldn't find anywhere else!

I love the coverage yet natural look this foundation provides. All day coverage. It is amazing!

Love the coverage and not too heavy on my face. Love the fact is has SPF in it. It doesn’t really have a scent and although it’s a little pricey it’s definitely worth the money!

Not sure. It covers imperfections, but is dry/thick. If applied over moisture it does better. My 'lines' are very visable but freckles disappear. The color is exact. I need something more moist I think. If it has everything in it that it advertises - it should be very helpful to the skin. I will use this up - then see.